Psychology of Color Infographic and The Himba Tribe Colour Experiment

20130408-TopRankTeam-Psychology of colors

Although this info-graphic does include some interesting information is not all entirely accurate.

The interface between colour and environmental stimuli is a highly complex, and is open to the influence of a large number of factors. Below is an example of cultural bias aswell as a study into how language has a fundamental effect on the way we see colours. (please see the link at the bottom of the page)

”Many cultural differences exist on perceived color personality, meaning, and preference. Yellow is thought of by African tribes as a sign of victory. When deciding on brand and product logos, companies should take into account their target consumer, since cultural differences exist. A study looked at color preference in British and Chinese participants. Each participant was presented with a total of 20 color swatches one at a time and had to rate the color on 10 different emotions. Results showed that British participants and Chinese participants differed on the like-dislike scale the most. Chinese participants tended to like colors that they self rated as clean, fresh, and modern, whereas British participants showed no such pattern.” wiki

himbacolordistribution

The Himba tribe break the color spectrum into different sections in their language, allowing them to easily distinguish between shades of green we see as identical but become baffled trying to distinguish blue from green. See link for clip

Percepcion del color: Diferencias culturales (Tribu Himba) – Vìdeo Dailymotion.

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